Barclays is set to renew its long-standing association with the Premier League through a significant £75 million deal. This new agreement, which will span four years, represents a substantial increase over the current partnership, enhancing the bank’s presence in English football’s top tier by about 60% per year compared to the previous deal.
The deal was presented to the Premier League’s 20 clubs at a recent shareholder meeting. This renewal marks the continuation of a relationship that has seen Barclays serve as both title sponsor and banking partner of the league for many years, extending back to the days when Barclaycard was involved, according to a report gathered from Transfer Buzz & Sky Sports.
This partnership is being renewed as Oracle prepares to end its association with the Premier League, leaving a vacancy for a new technology partner. This development also comes amidst other significant commercial interests in the league, such as Guinness proposing a higher sum for a sponsorship category previously held by Budweiser’s owner, underscoring the league’s enduring commercial appeal.
The shareholder meeting where this renewal was discussed was also marked by news regarding Manchester City’s legal efforts to challenge the Premier League’s associated party transaction rules, highlighting the ongoing dynamics within the league’s governance.
