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Forbes Rankings: Social Media Power Drives Ronaldo and Messi’s Off-Field Earnings in 2024

Cristiano Ronaldo, the Portuguese football icon, leads the 2024 rankings for the highest-paid footballers worldwide, with total earnings of $285 million, according to Forbes.

At 39 years old, the Al Nassr forward rakes in $220 million on the pitch and an additional $65 million through sponsorship deals, personal ventures, and endorsements.

Ronaldo’s global popularity continues to soar, with his social media audience surpassing 900 million followers across Instagram, Facebook, and X.

Adding to his success, his recently launched YouTube channel crossed 1 million subscribers within 90 minutes and has since accumulated over 544 million views.

Messi Follows Closely with $135 MillionLionel Messi, 37, occupies second place on the list, earning $135 million.

His playing contract with Inter Miami contributes $60 million, while brand partnerships and endorsements, including those with major companies like Adidas, bring in $75 million. Messi’s recent triumph in leading Argentina to another Copa América title, alongside his influence at Inter Miami, underscores his enduring value. Under contract with Miami until 2025, with an option to extend through 2026, Messi remains pivotal to the club’s aspirations.

Neymar and Benzema Among Top EarnersNeymar, now with Al Hilal, ranks third, pulling in $110 million, with $80 million derived from his club salary and $30 million from endorsements.

Although hampered by injuries, the Brazilian star remains a sought-after figure in advertising, partnering with brands such as Puma and attracting a large fan base on Instagram.Karim Benzema, now 36, follows closely with $104 million in earnings.

The French striker’s switch to Al Ittihad yielded a $100 million on-field package, complemented by $4 million from external deals. Benzema has enjoyed a strong start to the season, scoring seven goals in his first six matches after overcoming previous injuries.

Mbappé, Haaland, and Other Notable NamesKylian Mbappé, at 25, makes the list with $90 million in earnings following his high-profile move to Real Madrid. He earns $70 million on-field, while his off-field ventures contribute another $20 million.

However, Mbappé is locked in a legal dispute with Paris Saint-Germain, seeking $60 million in unpaid wages.Erling Haaland of Manchester City brings in $60 million, with $46 million coming from club activities and $14 million from endorsements.

While the Norwegian striker has helped his club secure major titles, Norway’s struggles in international competitions have limited his broader impact.

Vinícius Júnior, another rising star at Real Madrid, earns $55 million.

His partnerships with global brands like Pepsi and PlayStation boost his off-field income to $15 million, complementing the $40 million he earns on the pitch.

Other Top EarnersMohamed Salah – $53 million (Liverpool)$35 million on-field, $18 million off-fieldSalah’s influence extends across the Middle East and North Africa, enhancing his appeal to global brands.

Sadio Mané – $52 million (Al Nassr)$48 million on-field, $4 million off-fieldMané is known for his extensive philanthropy in Senegal, funding schools and other infrastructure projects.

Kevin De Bruyne – $39 million (Manchester City)$35 million on-field, $4 million off-fieldDespite lucrative offers from Saudi clubs, De Bruyne remains committed to Manchester City, prioritizing family stability.

MethodologyForbes calculates these rankings by combining players’ salaries, bonuses, and club-related income with off-field earnings such as sponsorships, licensing deals, and personal businesses.

Investment returns, such as dividends or interest payments, are excluded.

The figures are sourced from databases like Capology.com and insights from industry experts, with all amounts converted to U.S. dollars based on current exchange rates.

The ranking reflects gross earnings before tax deductions, agent fees, or transfer fees.

Forbes acknowledges contributions from various insiders, including journalist Tancredi Palmeri and representatives from DODICI Sports Management and Xeric Sports Management.

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