The Federal Executive Council (FEC) has approved the nationalisation of cartoon content in Nigeria.
According to a statement issued by the National Orientation Agency (NOA) on Sunday morning, the FEC decided on the nationalisation of cartoon content in Nigeria with the aim of achieving 70% in the next three years.
“The decision which comes as part of the effort to promote local heroes, culture and communities seeks to end the progressive enculturation of young people with foreign values within our homes,” the NOA said in a post on its official X account.
The NOA which made the proposal to the FEC said it had noted that children within the first 16 years through these cartoons are exposed to foreign culture and values to the detriment of Nigerian values and culture.
Following the approval, the NOA said it has been mandated to promote the use of local character and storyline in animation videos.
This will involve creating, promoting and distributing animated cartoons and digital game-based content in captivating visuals and relatable storytelling that capture the National Values Charter (NVC), history and civic education.
“These contents would reflect our language, cultural values, traditions and identity,” the agency explained.
“This initiative aims to provide children with entertaining, educational and culturally relevant content that fosters attitudinal and behavioural change and serves as a platform for promoting national identity through value reorientation.
“This will also open a new industry within the creative and entertainment sector, creating jobs, competencies and prosperity.”
